Nowadays, most of us use social media to connect with people for various reasons. This is what companies also do! So, why is this trend so popular?
To begin with, companies do not just try to communicate with their publics, but they are trying to build a relationship that will last. Twitter has been found one of the social media tools that can help companies achieve this goal. According to Robin Wilding, there are 600 million daily searches and 10 billion tweets and these facts have made Twitter one of the most critical tools in social media.
Furthermore, unlike other social media, there are a lot of branding opportunities through Twitter since 51% of users follow brands. Additionally, in Twitter you can find highly educated people, unlike other digital media tools. Twitter is a great way for companies to monitor what is being said, whether indirectly or directly. It is the best place to build a brand, exchange information and do research and I think public relations companies should start familiarising with it if they have not already done.
Here is a video that I made, for my Public Relations and Digital Media class, which highlights the importance of Twitter and explains why companies should engage with it. I hope you will enjoy it!
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This is a really interesting video, giving an insight into the ways in which, and reasons behind, brands using Twitter to communicate. I believe that Twitter is one social media site that should be used by all organisations as it provides real-time updates and (like you said) can be used in crisis situations. Other social media sites, such as Facebook, are not appropriate for all organisations.
ReplyDeleteI think that, especially in times of crisis, people go to an organisations Twitter page in order to get information - they expect that up to date information will be provided here. If the organisation does not have a Twitter account when people look for it, they will turn to other sources for information - sources which may not be reliable or approved by the organisation.