Thursday 31 March 2011

+1: Google's Response to Facebook?



Is "+1" the new "Like"? This is what some people believe about the new social tool launched by Google. The +1 button in Google search results is going to be a way to share recommendations with people. Be clicking on it, it's like saying "it's pretty cool".

Sometimes it feels nice to find what you want, when one of your firends has already found it.Through these recommendations from your friends but also from people across web who have pressed the button, you can find what you want at the time you want it and in the right format through the search results. In order to click on the +1 buttons, you should first have a Google account. Once you have created a profile, it's visible to anyone. Also, your contacts can easily find it through your e-mail address. However, you may keep it private if you just want to have a record of the things you like. 

So, that's how it will work: 
Once you click it, you can also undo or delete it from your profile list

How it looks when people from your network +1'd the page

You can also +1 ads. Advirtisers will have the opportunity to see stats


I think advertisers are going to love the new Google tool since it is going to be an indicator for a company or a product and in this way people can easily view which sites are very popular! Indeed, it's nice when you search for something to see that a specific page is recommended by your firends or other people. According to Matt Cutts, "The primary benefit is that search gets better. It gets better in the user interface immediately, and we'll look at it as a potential signal ot improve search quality as well. I find social search extremelly useful, especially with the recent updates.".

Google is thinking of launching the +1 button to web sites as well. Hence, publishers are going to include it in the web sites along with Facebook's Like and Twitter's Tweet.
So what you are waiting for? Go to the sign-up page of Google to be informed by mail when the button is going to be available!




Sources and pictures are taken from:
http://www.techno360.in/1-button/
http://www.google.com/+1/button/
http://googleblog.blogspot.com/2011/03/1s-right-recommendations-right-when-you.html
http://searchengineland.com/meet-1-googles-answer-to-the-facebook-like-button-70569

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